Website & Content Strategy
CHERRY MX is the world’s leading manufacturer of switches for mechanical keyboards. Among PC gamers, the brand is a global icon, a famous integrated brand that the world’s largest keyboard manufacturers like Corsair or Logitech have long been building into their hardware to satisfy their demanding customers.
KAMANO’s mission with CHERRY MX is to help the brand develop from a pure B2B marketing approach to a more end consumer focused marketing strategy on all digital channels such as Website, Facebook, Instagram, and Twitter. The CHERRY MX fan base is huge around the globe so there is a large potential in talking to them to learn about their motivations and needs and develop even better products.
“KAMANO plays a major role in the strategic evolution of the brand CHERRY MX which is currently moving towards a stronger focus on end consumers. The team pushes projects in the most efficient, professional and hands on attitude.”
Senior Manager MX Marketing & PR, Cherry GmbH
We started off the work by delivering a new brand website in a very short amount of time in 2017. The concept of the page is to introduce the brand using a design that represents the brand’s tradition in the gaming scene. The focus is still on the technology: Showing the keyboard enthusiasts what is under the hood when they use CHERRY MX switches and why they made the best choice.
Currently, KAMANO is refining the Social and Content Strategy, talking to customers and fans in many countries to create Personas and Customer Journeys. Simultaneously, we create CHERRY MX brand assets such as animated 3D models for partners to use for global campaigns. KAMANO produces selective brand content, supports social media management across channels and advises senior management based on regular performance reports.
New CHERRY MX style guide
KAMANO is a data driven strategy and experience design agency