E-Commerce Relaunch


m-way is one of Europe’s leading E-Bike dealers with a network of 30 stores throughout Switzerland and growing E-Commerce activities. The company is part of Switzerland’s biggest retail organization: Migros.

m-way CEO Hans-Jörg Dohrmann approached us to help build the new m-way E-Commerce experience as an important part of his omnichannel strategy. A big part of m-way’s digital future is the redesign of the web shop. Throughout the last year, we were also responsible for campaign landing pages, user testings and performance analysis.

The team at KAMANO constantly helps us to gain more traction on our E-Commerce path with their analytical, design and consulting expertise. We have built a strong relationship both personally and on a professional level.

Hans-Jörg Dohrmann
CEO m-way AG

We created a commerce experience that combined a clear and open visual style, decluttered and minimalistic. The concept follows the idea to provide quick access to products for maximized conversion, while also offering inspiring content around the world of e-bikes.

Currently the IT infrastructure is being rebuilt before launching the new shop.

KAMANO is a data driven strategy and experience design agency.

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