KAMANO plays a major role in the strategic evolution of the brand CHERRY MX which is currently moving towards a stronger focus on end consumers.
- Michael Schmid, 2018
CHERRY MX is the world’s leading manufacturer of switches for mechanical keyboards. Among PC gamers, the brand is a global icon, a famous integrated brand that the world’s largest
keyboard manufacturers like Corsair or Logitech have long been building into their hardware to satisfy their demanding customers
We started off the work by delivering a new brand website in a very short amount of time in 2017. The concept of the page is to introduce the brand using a design that represents the brand’s tradition in the gaming scene. The focus is still on the technology: Showing the keyboard enthusiasts what is under the hood when they use CHERRY MX switches and why they made the best choice.
The team pushes projects in the most efficient, professional and hands on attitude.
- Michael Schmid, 2018
Currently, KAMANO is refining the Social and Content Strategy, talking to customers and fans in many countries to create Personas and Customer Journeys. Simultaneously, we create CHERRY MX brand assets such as animated 3D models for partners to use for global campaigns.
KAMANO produces selective brand content, supports social media management across channels and advises senior management based on regular performance reports.
For best showcasing the technical details of the CHERRY MX switches, we created interactive 3D models
The website's design presents technical details as well as the end users' gaming context.
Technical details even on the smallest screens.
As a result of our consulting work and advisory as well as having revamped their digital channels as well as having produced tailor-made content
throughout all relevant channels a massive gain in reach could be observed.
